Augmented Reality is an enhanced version of reality where live direct or indirect views of physical real-world environments are augmented with superimposed computer-generated images over a user's view of the real-world, thus enhancing one's current perception of reality. Unlike virtual reality, which requires you to inhabit an entirely virtual environment, augmented reality uses your existing natural environment and simply overlays virtual information on top of it. As both virtual and real worlds harmoniously coexist, users of AR experience a new and improved natural world where virtual information is used as a tool to provideingles everywhere assistance with everyday activities. As an AR development company, We offers the world class business and mobility solutions for your enterprise. In the next few years, users will be able to try on clothes without actually wearing it or to check if the furniture fits the interior. And all this just with a help of Android or iPhone augmented reality app. Moreover, with future technology evolution, there will appear other human sensors as smelling, touching and feeling. Innovations offers new opportunities for a vast amount of markets and spheres, among them banking, real estate, healthcare, and even manufacturing. On the spectrum between Virtual Reality (VR), which creates immersive, computer-generated environments, and the real world, Augmented Reality (AR) is closer to the real world. Augmented Reality adds graphics, sounds, haptic feedback and smell to the natural world as it exists. From social media filters, to surgical procedures, AR is rapidly growing in popularity because it brings elements of the virtual world, into our real world, thus enhancing the things we see, hear, and feel. When compared to other reality technologies, augmented reality lies in the middle of the mixed reality spectrum; between the real world and the virtual world. Contact us, for a demo or to learn more about our AR development services.Augmenting the new concepts into the sale of consumer durable goods has enhanced the customer buying behavior. More and more big brands have started implementing the Augmented and Virtual reality concepts to give a whole new experience to their buyers. Consumers usually make their online purchase by merely reading the product info, reviews or by looking at a flat picture or a video. But they get a true feel for a place or item before making a commitment, if AR and VR technology is successfully leveraged. Start your AR project with us, Let us build outstanding AR content for your business. Blockchain is a technology that has blossomed at an incredible pace. When Bitcoin was launched, blockchain technology was restricted to cryptocurrencies. Today, more industries are exploring the benefits that come with this technology. Marketing is one of the industries that is benefiting massively from blockchain. This technology is solving major hiccups that have been facing the marketing industry. Moreover, every business wants to establish a strong online presence in today's highly competitive digital market. As such, businesses want to ensure that they are well prepared with their marketing strategies. This is where blockchain is coming in handy as a technology that can change the marketing and advertising industry. Blockchains can be programmed in most of the programming languages of your choice i.e. C/C++, Java, Python, Solidity, etc. If you are looking to learn these languages, you can find community recommended best programming tutorials on Hackr.io. For ex. here are the best tutorials to learn Java. To know more about Blockchain, one can always refer to several online blockchain tutorials online and get a good grip on it. Read on for more details on how blockchain can boost marketing. Understanding Blockchain Blockchain is comparable to a database. Blockchain comprises of multiple blocks that are linked to each other to form a chain. Each block has information stored in it. The information stored in these blocks can be shared with desired users in a peer-to-peer (P2P) network. Blockchain is secured using cryptographic technologies to prevent unauthorized people from tampering with the data. The data internetoffice news stored in the blocks follows a set of algorithm based on consensus. This means that once data is stored by mutual agreement, no users are allowed to edit, delete or add data in the blocks. Whenever a transaction is made, be it contractual agreements or exchange of information or money, the transaction is done as a block. The block has to be validated by all users within the P2P network and upon validation, a permanent digital record is established. Once done, the block is added to the chain. The technology behind blockchain has made it fully auditable and transparent. It does not have a central point of authority and also lacks a single point of failure or control. Thus, transactions made using this technology are fully secure and transparent. Blockchain and the Marketing Industry Blockchain technology has changed today's marketing industry. Here are some ways through which blockchain can boost your marketing strategies: 1. Targeting and Engaging the Right Audience When it comes to online advertising, majority of advertisers hardly manage to target the right consumers despite having their behavioral data. Most marketers have lots of consumer data and they still pay exorbitant fees to middlemen involved in advertising. Despite doing all this, they are still unable to engage and target the right audience. Blockchain comes in handy as an effective means of getting the right audience to see login granite an advert. Blockchain creates a decentralized search engine where advertisers easily reach their target audience. Through blockchain, advertisers can also compensate target customers using tokens when they provide their personal data to advertisers. Every time a person clicks on an advert, they get paid. People only see the ads they indicate interest in, such that only the right audience is targeted and engaged. 2. Preventing Ad Fraud Ad fraud is increasingly becoming a serious issue for marketers and advertisers. Paying for fake impressions and clicks is a common trend today. Therefore, ad fraud distorts analytical data and this affects marketing strategies and decisions. Blockchain technology comes in to display clicks in advertising platforms in real time. It also assists marketers through renting out their advertising platforms and attracting quality traffic. This way, clicks are authenticated, thereby preventing ad fraud. 3. Creating Reward Systems and Loyalty Programs Customers never forget when they are made to feel special. Loyalty programs work well with sales for they make customers feel special. Blockchain can be used to create an unforgettable experience for customers. Gift cards can be attached on blockchain, thereby creating a safe platform for maintaining and issuing loyalty programs and gift cards. If customers accumulate gift cards and are unable to redeem or use them, they will have a negative experience about the brand. With blockchain, gift cards can be converted into digital wallets or coins, making it easier for customers to use or redeem them. Moreover, different gift cards and coupons can be combined and redeemed in one transaction. This concept can save marketers thousands of dollars in their marketing strategies. 4. Crowdsourcing and Data Collection Good data is extremely powerful to marketers. Despite having dozens of marketing tools and trying out different mycomputing news marketing strategies, most marketers are still unable to get accurate and quality customer data. It is only customers themselves who can provide accurate data. But how would a marketer get customers to share their data? This is where crowdsourcing and blockchain comes in handy as a way of encouraging customers to share their data. In return, they get some compensation, making it a win-win situation for both parties. This way, the spiran sky data obtained is highly relevant and authentic. 5. Decentralizing E-Commerce Blockchain is decentralizing how consumers buy things online. The technology can be used by marketers to create decentralized marketplaces where traders can sell their products or services directly to consumers without the need to use expensive third-party platforms. 6. Influencer marketing Consumers tend to believe what other consumers say about a brand rather than what a marketer asserts. Blockchain is making it possible to take advantage of influencer marketing. Through blockchain technology, marketers can be able to authenticate the identity of influencers, validate their followers and get a guarantee on their investment. 7. Eliminating the Need for Middlemen Marketing involves finances and this means transacting through banks. Blockchain technology comes with digital wallets and eliminates the need to carry out transactions through banks. Blockchain ensures that transactions run smoothly and reduces the costs involved in transacting through banks that act as middlemen. As competition in the digital world continues to grow, marketers have to look for innovating ways to boost their marketing strategies. Blockchain technology has proven to be a great tool that can boost marketing strategies. Even though this technology is still new in the marketing world, it is already becoming a reliable alternative to other marketing tools such as Google ad banners and pay-per-click. Extracting its full potential can surely benefit markets by creating a transparent, authentic and secure customer experience. Hackr.io is a programming and design community website to find the best online courses & tutorials. All the perhour news tutorials are submitted and upvoted by the community members so you get the best recommendation.